LALIGA introduces the latest fan engagement tool to reach Indian audiences

LALIGA introduces the latest fan engagement tool to reach Indian audiences

LALIGA has launched its first video podcast in India named ‘LALIGA India Show’ in English, Marathi, Kannada and Bengali format, regional vernacular content, highlighting legendary moments, captivating matchday analysis, entertaining interactions with fans.

The LALIGA India Show will be a complementary content offering fans an additional medium to experience and participate in the league like never before.

The “light-hearted, fan-led expert opinion” covers all things LALIGA, including season/gameweek recaps, matchday analysis, memorable moments and legendary players, while also offering viewers the chance to win merchandise and be featured on the show.

Also read: Courtois injury, Kroos returning to Germany and other important things we learned in LALIGA last week. To unite and ignite the game’s passionate fan base in India, the show stays true to the innovative and action-packed nature of LALIGA. In India, the league will only be broadcast live on Sports18-1, Sports18-1 HD and Sports18-3 and streamed on JioCinema.

Commenting on the development, Ms. Aakriti Vohra, LALIGA India Delegate said: We are excited to bring this format to the league to light and together with Viacom18 we continue to explore new territories for the brand. The launch of the “LALIGA India Show” provides us with a unique platform to further connect with our passionate fans in India. The show’s immersive experience and light-hearted commentary will ensure fans are fully engaged and left wanting more!”

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