Commercial broker Exness has announced a new multi-year partnership with Spanish football’s elite competition LaLiga, making it a regional partner of the league in Latin America.
The deal, which runs for two years over the 2024-25 and 2025-26 seasons, will see Exness operate across Latin America under the LaLiga brand, expanding the broker’s reach among football fans on the continent.
These activations include LaLiga teams themselves, as well as past and current players working together to take action alongside Exness in some of the world’s most passionate football markets.
Speaking about the partnership, Exness Chief Marketing Officer Alfonso Cardalda explained that the company can now tap into a region where football is a “way of life”, and LaLiga CEO Jorge de la Vega added his hope that the partnership will will “unite” both. achieve new levels of success” in the region.
LaLiga, known as LaLiga EA Sports for sponsorship reasons, already has a number of high-profile global partners, including the tech giant MicrosoftDrink brand San MiguelTire brand BKT and official travel destination Saudi Arabia.
The league has a strong presence in Latin America due to the common Spanish presentation language as well as the long history of Latin American stars coming to the competition.
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In most of Latin America, the league is broadcast by Disney-owned sports giant ESPN in a number of key markets across Latin America, including Argentina, Chile and Brazil, where the broadcaster in 2020 extended its run by five years until the end of the 2024 season. 25.
At the beginning of March, LaLiga became the first football league to reach 10 million subscribers on the free video content platform YouTube.
LaLiga’s YouTube channel has achieved more than 3 billion total views, according to the league, indicating its enormous popularity worldwide, with markets such as Indonesia, Mexico, the US and India having the most subscribers outside of Spain.
